The work in my portfolio could be big agency stuff. Except that it isn’t. The examples of design, advertising, direct mail, corporate identity, brochure and magazine design, web site design, digital artwork and digital illustration were not produced within the walls of a major agency. They were created by a very experienced and dedicated professional, communicating and working through technology rather than sitting at an adjacent desk.
My clients certainly are. I have discovered that integrated teamwork doesn’t require lunch meetings, coffee machine rap, a Norman Foster boardtable or a four-storey atrium full of foliage. My clients have discovered that when one deletes the real estate and the show, the bill for the high quality services they need comes out much much cheaper.
The same individual that worked form many years in the formal setting of London based agencies. Broadly and deeply experienced in business-to-business and consumer design, advertising, marketing and direct marketing at every level. Now, however, stripped of agency insulation and closer to the action, I'm even more involved with the work produced for clients. No account managers, assistants or receptionists - clients deal direct with myself, on a day-to-day basis.
No. Because with my experience and production knowledge across all forms of media, I produce quality work and quality results. High quality work requires inspiration, expertise, experience, skill and care. I do not offer my services at 'rock bottom' rates. Simply at a rate from which all excesses have been cut. A conventional agency carries passengers on its payroll. Receptionists and other ancillary staff. Non-executive directors. Shareholders. An agency must also defray high ground rents, finance and utility charges. All subliminal elements included in their billing. I do not carry passengers. I utilise the expertise of like minded individuals, when required, but my own overheads are modest and remain my own private responsibility.
Some of my clients are companies with whom I have relationships extending back over many years. They have adjusted easily to my new direct way of working. Since this is not only cheaper but usually faster, project-for-project, and maintains the same or higher standards, perhaps that’s understandable. Nevertheless, there is a credibility gap to be bridged. Big names deal with big agencies, with all the pomp and circumstance involved. I feel privileged that many have made an exception, and hope others will follow suit. But some of my existing (and potential) clients are not big – yet. They are often young or start-up companies. Or medium-sized businesses attempting to launch a new product or service or to expand into a new market area. They have limited funds to spend. They are below the big agency threshold. Yet they need a comprehensive spread of big-agency-calibre services and know-how if they are to succeed in the future.
I have a wealth of experience designing creative brochures, annual reports, newsletters, programmes, catalogues, magazines, leaflets, point-of-sale items, posters and just about any other printed item you care to think of! My extensive knowledge of different print processes, and digital artwork requirements, will ensure you get hassle free printing combined with perfect results every time.
From a simple web banner advertisement, to a complete national press campaign, I have the ability to create design concepts that will send the right message, in the right media, to achieve maximum impact on your required target audience. I can also help with media planning and buying, or alternatively just supply artwork for your pre-booked advertisements – I'll always be as flexible as possible.
I have many years of experience producing both creative consumer and business-to-business direct mail and marketing campaigns for 'blue chip' companies and charities. I can make sure your targeted message reaches and hits your existing or perspective customers and clients - hard! Whether you require a simple mailing or a fully integrated campaign I have the expertise to deliver it.
I can design a complete corporate identity, for your company or organisation, to create and establish a strong visual brand that can be used successfully across all areas of print and media. From a simple logo and stationery solution, to a complete rebrand which will focus on the mission, standards and guidelines your company upholds, for maximum visibility in your marketplace or area of expertise.
From a simple animated banner advertisement to complete e-commerce store (and anything in-between!), I have the design and programming expertise to get it done! Extensive scripting and database expertise can add serious bespoke functionality to your site. I can supply other options, such as Mailchimp bulk e-mailing campaigns. Also, SEO services for superior search engine listings.
When it comes to digital illustration and artwork I know my stuff. With a wealth of print and online production experience, I can create digital artwork to your required specification and file format. Whether your require scalable vector artwork for your company logo, a map or chart, or something more sophisticated such as a product or prototype illustration when photography won't or can't do the job!