The work in my portfolio could be the product of a big agency team. Except that it isn’t. The examples of design, advertising, direct mail, corporate identity, brochure and magazine design, web site design, digital artwork and digital illustration were not all produced within the walls of an agency. They were created by an experienced and dedicated professional, communicating and working remotely to produce agency-quality solutions for a myriad UK based clients.
My clients certainly are. For the past 20 years I have discovered that utilising modern communication and working methods no longer requires all the traditional meetings, presentations, a Norman Foster boardtable or a four-storey atrium full of foliage. My clients have realised that when you delete all the unnecessary traditional agency overheads, and procedure, the cost of the high-quality creative services they require is much cheaper and projects are also completed faster.
The same individual who previously worked in the more formal setting of London based agencies. Broadly and deeply experienced in design, advertising, marketing, direct marketing and digital services. Now out of the agency setting and much closer to the action – totally involved with client projects from initial brief to delivery. No account directors, managers, assistants or receptionists - clients deal direct at all times.
With my design experience and production knowledge, across all forms of media, I produce quality work and quality results. This requires inspiration, expertise, skill and care. I offer my services at an extremely competitive rate, from which all unnecessary excesses have been cut. A conventional agency carries many non-creative individuals on its payroll. Receptionists, ancillary staff, Non-executive directors, or even Shareholders, along with all the perks, incentives and bonuses they receive. These are all 'subliminal' elements included in their billing. I do not carry passengers. My own overheads are modest and remain my own private responsibility.
Some of my clients are companies with whom I have relationships extending back over many years. They have adjusted easily to my direct way of working. Since this is not only cheaper, but also faster, project-for-project, while still maintaining high standards, perhaps that’s understandable. Nevertheless, there is still sometimes a 'credibility' gap to be bridged. I am pleased that many have taken a leap of faith. They are often young and start-up companies, or medium-sized businesses launching a new product/service, or wishing to communicate with exisiting customers. They all often have limited funds to spend and are below the 'big agency' threshold. Yet they still demand a comprehensive spread of services and know-how.
I have a wealth of experience designing creative brochures, annual reports, newsletters, programmes, catalogues, magazines, leaflets, point-of-sale items, posters and just about any other printed item you care to think of! My extensive knowledge of different print processes, and digital artwork requirements, will ensure you get hassle free printing combined with perfect results every time.
From a simple web banner advertisement, to a complete national press campaign, I have the ability to create design concepts that will send the right message, in the right media, to achieve maximum impact on your required target audience. I can also help with media planning and buying, or alternatively just supply artwork for your pre-booked advertisements – I'll always be as flexible as possible.
I have many years of experience producing both creative consumer and business-to-business direct mail and marketing campaigns for 'blue chip' companies and charities. I can make sure your targeted message reaches and hits your existing or perspective customers and clients - hard! Whether you require a simple mailing or a fully integrated campaign I have the expertise to deliver it.
I can design a complete corporate identity, for your company or organisation, to create and establish a strong visual brand that can be used successfully across all areas of print and media. From a simple logo and stationery solution, to a complete rebrand which will focus on the mission, standards and guidelines your company upholds, for maximum visibility in your marketplace or area of expertise.
From a simple animated banner advertisement to complete e-commerce store (and anything in-between!), I have the design and programming expertise to get it done! Extensive scripting and database expertise can add serious bespoke functionality to your site. I can supply other options, such as Mailchimp bulk e-mailing campaigns. Also, SEO services for superior search engine listings.
When it comes to digital illustration and artwork I know my stuff. With a wealth of print and online production experience, I can create digital artwork to your required specification and file format. Whether your require scalable vector artwork for your company logo, a map or chart, or something more sophisticated such as a product or prototype illustration when photography won't or can't do the job!