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Trading with a different type of design agency
Some of our clients are big name companies with whom we have relationships extending back over many years. They have adjusted easily to our new direct way of working. Since this is not only cheaper but usually faster, project-for-project, and maintains the same or higher standards, perhaps
that’s understandable.
Nevertheless, there is a credibility gap to be bridged. Big names deal with big agencies, with all the pomp and circumstance involved. We feel privileged that many have made an exception, and hope others will follow suit.
But some of our existing (and potential) clients are not big – yet.
They are often young or start-up companies. Or medium-sized businesses attempting to launch a new product or service or to expand into a new market area. They have limited funds to spend. They are below the big agency threshold. Yet they need a comprehensive spread of big-agency-calibre
services and know-how if they are to succeed in the future.
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